Mr. Food Safety is an organic food brand that aims to offer a convenient, clean and tasty experience. To expand customer base, I redesigned the brand identity and built a new e-commerce website.
2021/01-2021/03 (3 months)
Food
Visual Designer
Brand Identity, Web Design, Product Photography
I reorganized the information structure and added the brand visual to the new website.
On the landing page, we put the frequently asked shopping information and relevant product information so that customers can buy what they want in the well- informed situation and have efficient shopping experiences. As to visuals, I choose a consistent color palette, text size, and font style and remove the unnecessary elements on the picture and banner.
Take the stress out of mealtime
Deliver fresh, Cook fast, Eat healthy
Order online and deliver straight to home
In the oracle bone inscription, 安 means quiet, safe, and leisure. I took the top of 安 as the top of the logo to bring the meaning safe to the brand.
the
You can see the logo in half. It looks like the shape of a sweet potato cut in half. It represents the origin of the brand.
The logo also looks like an eye. It means keeping an eye on the quality of the products.
I make illustrations of the target audience to tell the brand story in an interesting way.
The website drew 2000+ users in a month and rose 30% in revenue.
With the brand campaign, the brand also gains 50% more followers on social media.
memberships
(after launched 3 months)
followers