Sweet potato institute is dedicated to providing an innovative flavor of sweet potato. My duty is to define the brand identity and maximize the brand image and impression for potential customers.
2022/11-2022/12 (2 months)
Food
Visual Designer
Brand Identity, Packaging
Offer innovative and delightful food experience
Experimental, creative, precise
Food & e-commerce
I choose cream font(凝書體) as the main logo font to present the sincere and precise brand persona.
The logo mark is composed of two sweet potatoes. After being combined, the mark looks like the shape of eyes. It represents the concentration on creating great food experiences. The hand-drawn outline adds a genuine and natural identity to the brand.
To show the lively and experimental image of the brand, I design the bounce motion.
